For anyone in e-commerce, it’s easy to be overwhelmed by the amount of information out there on SEO. What are the best keywords to target? What’s the difference between SEO and SEM? What type of content should we be creating?
While these questions may have you checking your wallet for a consultation with an SEO Expert, we’re here to give you the quick tips you need to make SEO a part of your e-commerce strategy.
Write thorough and complete product descriptions
When writing product descriptions, you want to focus on the features of your product, not just the benefits. It is also important to make sure the copy is unique. Do not just copy the manufacturer’s description and change the words.
Write your own description. Use keyword-rich language and keep your descriptions between 150-250 words.
People often skim past product descriptions because they think that they already know what an item looks like and whether it’s the right size. In reality, they are browsing through your product descriptions to see if your store has a product that they can’t find elsewhere.
In order to make this process easier, you need to make sure that your product descriptions are thorough and complete. Writing short, vague descriptions will only frustrate your customers. Write detailed descriptions that tell people what a product is, what it’s best for, and what it’s made of.
Also, include any special features that a product might have. For example, a new iPad case might be best for people who want to stand their iPad up to watch videos.
Use alt text for all images
Alt text is what is used in place of an image if the image doesn’t load. For example, if you were to link to a picture of a car and the car image didn’t load, the text you put into the alt tag for that image would be used.
The alt text is also used by search engines. This is how they determine what your image is about. If your alt text is simply the name of the image or the file name of the image, this will not help your SEO. The alt text should be about what the image is about. If your image is an infographic, then your alt tag should be about the infographic.
If your image is a picture of your team, then the alt text should be about the team. If your image is a picture of a car, then the alt text should be about the car.
Alt text is actually one of the most important elements on a page in terms of SEO. It’s what crawlers read to figure out what an image is. If you have images without alt text, you might as well not even have them.
Plus, alt text is the best way to add more context and meaning to your images. It’s also the best way to add keywords to a page since you can’t do that with image tags.
Get professional keyword research
When you build your website, you need to ensure that it’s optimized for search engines. How does a website end up on page one of Google? The answer is simple — it’s optimized for search engines. Keyword research is an important part of search engine optimization (SEO) because it’s essential to know what people are looking for.
You need to know what keywords are used by your potential customers and the competition. You need to know the volume of searches, competition and the cost. Keyword research is a crucial step in the process of any SEO. It’s the starting point that inspires your content marketing strategy.
If you have a product or service that you want to sell online, there’s one major step that most online retailers overlook: keyword research. It’s a complicated process, but it’s something you’ll have to do if you want to be found by customers.
Start by thinking about the most popular searches you want to be associated with, and then expand from there. You want to make sure that you can rank for those terms, so you’ll need to get professional help from a company in Wellington SEO.
Implement internal and external linking
First, you need to understand what a link is. A link is a way to connect two sites through a link. In this way, you can link your site to another site or blog. Links can be internal or external. Internal links are those links that connect pages on the same site. External links are those that connect the site or blog to another site or blog.
Internal linking is a cornerstone of SEO. It is the process of linking your web pages together so that they can be easily crawled by search engine spiders. If you only link to your homepage from all other pages, your website may be easy to crawl, but it will be easy for your visitors to get lost.
By linking to other pages on your website from every page, you are keeping your visitors on your website and increasing the likelihood of them finding the information they came for.
Use exceptional titles
Search engine optimization (SEO) is one of the most important aspects of your online store and one of the biggest challenges. SEO is what allows you to rank higher in search results and get more traffic to your site, so you must make sure your SEO is strong.
Titles are one of the most important things to get right when it comes to SEO. If you have a title that doesn’t help users understand what your business or website is about, it’s going to be difficult to get people to visit your site.
As a general rule, your title should be no longer than 55 characters (50 is better). If it is longer than 55 characters, it won’t even show up in search results. Make sure your title isn’t duplicated anywhere on the page and that you use your keywords in the title (but don’t overdo it).